Privacy Notice

Who is this Privacy Notice addressed to?

Sentiq’s services are aimed at and intended for businesses. This Privacy Notice applies to legal entities whose data has been collected via appropriate legal grounds. It also applies to data collected from individuals who use our website and from applicants who submit their materials for an open position with Sentiq.

Sentiq’s services are not directed to individuals under the age of 18. We do not knowingly collect or process personal data relating to children.

What personal data do we collect?

Personal data refers to any information that can be used to identify an individual. Any individual that does not wish to provide Sentiq with their personal data is free to do so. However, this may lead to: the individual not being able to use or access our products and services; altered quality of the service provided; and/or Sentiq’s ability to respond to their queries.

The ways in which we collect personal data include, but are not limited to, data that you directly give us, data that is automatically collected by us, and/ data that we collect from other sources, e.g. third-party software providers.

Personal data given directly to us on how you use our products and services includes: the types of content you view or engage with, and the frequency and duration of your activities. This also includes any data provided to us via e-mail or webform. If you apply for a job at Sentiq, we will collect and process the personal information you provide to us, such as your personal details and other information contained in the materials you submit as part of your application.

Personal data that we collect automatically includes information provided by your visit to our website or any other Sentiq platform. The information we may automatically collect includes: your IP address, log-in information, location information, browser type and version, browser plug-in types and versions, operating system and platform, information about your visit, length of visits to certain pages, page interactions, data on the URL clickstream to, through and from our Website, user behaviour such as length of website use, and unique device identifiers, your advertising ID, products you viewed or searched for, "cookies" and "web beacons".

Personal data may be collected from other sources if you use any third-party platforms where Sentiq operates its accounts, such as social media. Personal data may also be obtained through third-party sources that share your personal data through appropriate and relevant legal grounds of data processing, such as entities that provide advertisements, payments and delivery services, and analytics.

We are not intentioned to collect ‘special categories of personal data’, such as religion, race, ethnicity, health or sexuality. Any data pertaining to these categories that is erroneously provided to us will be deleted accordingly, as and when it is discovered.

Sentiq does not make decisions about individuals based solely on automated processing, including profiling, which would produce legal or similarly significant effects.

We use cookies and similar technologies to collect and analyse website usage data and improve user experience. For more details on our use of cookies and how to manage your preferences, please refer to our Cookie Notice.

What do we use your data for?

We collect the information you provide in order to offer you the best online experience of Sentiq’s services and products. We only collect, process, and share data when it is necessary, and for specific and limited purposes.

We collect, process, and share your data based on the following requirements:

To improve the ways in which we communicate and engage with you
To offer and improve our online services and overall user experience
To evaluate customers’ interests and requirements through consumer analytics, in order to improve services, products, and online or offline propositions
To validate the identity of customers contacting us via any online or offline means
To support internal training and quality assurance practices

We follow the principles of data minimisation and purpose limitation under GDPR. This means we collect and retain only the personal data necessary to fulfill the stated purposes.

Legal grounds for processing your personal information

The way in which Sentiq collects, processes, and shares your personal data will include, but is not limited to, the following legal grounds:

Consent – where you have provided us with your consent, e.g., for direct marketing activities or through the use of technologies such as cookies.
Contractual necessity – where the processing is required for contractual reasons, e.g., for the sale of a product or service and the fulfillment of related obligations.
Legal obligation – where there is a need to comply with a legal requirement, e.g., disclosing your personal data to our representatives in the context of a legal dispute.
Legitimate interests – where there is a legitimate business interest in processing your data, e.g., fraud prevention; providing our services and products to you; maintaining the security of your account and safeguarding your data; performing analytics on consumer behavior across our platforms; refining and personalizing the content we provide; and determining the effectiveness of our campaigns and advertisements.

We will obtain your consent when we are required to

When relying on legitimate interests as a lawful basis, we balance those interests against your fundamental rights and freedoms as required by law.

Who will your data be shared with?

Sentiq will share your personal data internally, and with selected third parties, under the following circumstances:

For internal administrative, operational, legal, and financial Sentiq business practices
For third-party service providers, such as shipping and distribution partners, and advertising agencies
For reasons related to legal disclosure, such as to comply with legal obligations; validate or enforce our Terms and Conditions and other applicable policies; or to detect, deter, and protect against fraud or malpractice

With regard to the transfer of personal data, we will share this information in accordance with this Privacy Notice. Sentiq will only process and share personal data collected within the UK and the European Economic Area (EEA) to foreign countries under the following circumstances:

To comply with a legal requirement
To fulfill your specific requirements
To work with approved and required third parties, in accordance with appropriate legal grounds for sharing and processing your personal data

If we need to transfer personal data outside Austria or the EEA, we will ensure that the same level of protection used within Austria and EEA is maintained, and that one of the following security measures is applied:

Transfer outside of Austria and to a non-EEA country whose privacy legislation ensures an adequate level of protection of personal data comparable to Austria or the EEA
Put in place a contract with the foreign third party requiring them to protect personal data to the same standards as Austria and the EEA
Transfer personal data to organisations that are part of specific agreements on cross-border data transfers with the European Union

We take steps to ensure that any third parties with whom we share your data are contractually bound to protect it and to process it only in accordance with our instructions.

How do we protect your personal data?

Through the hosting of our services, we adopt necessary security measures and safeguards to ensure that your personal data is securely stored. Wherever possible, information not necessary for business, operation and legal requirements is rendered anonymous or pseudonymised. Financial information is processed for temporary transactions and is not stored. Access to any personal data is limited via specified and secure access controls, and is shared to third parties via secure and compliant processes and only when required, as stated in this Privacy Notice.

In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and the appropriate supervisory authority in accordance with GDPR requirements.

How long will we keep your personal data for?

We will only keep your data for as long as it is required for the purpose it is being processed for. We aim to use as little data as possible, and therefore keep only what is necessary. In line with the grounds of processing, we will take appropriate and timely measures to delete your data.

We will keep your data for a maximum of three years, however long it is needed for, and/or however long we are legally required to hold on to it. We may take measures for it to be deleted before three years have lapsed. Alternatively, once there stops being a legal or business need for your data, we may wish to delete or anonymise your personal data completely.

Our data retention periods are reviewed regularly to ensure compliance with the principles of necessity and proportionality under the GDPR.

What are your rights?

In accordance to applicable law, you may have the rights stated below, in certain circumstances, in relation to the personal data that we store on you:

The right to be informed: you have the right to be provided with clear and concise information about what is done with your personal data. Our Privacy and Cookie Notice provides you with this.

The right to access: you have the right to obtain a copy of your personal data and any supplementary information relating to this.

The right to rectification: where your personal data is inaccurate, you have the right to have your data rectified.

The right to data portability: you have the right to obtain and reuse your personal data for other purposes across a range of services.

The right to be forgotten: your personal data can be deleted or erased from use by Sentiq.

The right to restrict processing: you can choose the way in which your personal data is used and processing by us can be restricted in certain circumstances.

The right to object: you have the right to object to the processing of your personal data, including processing based on direct marketing.

The right to lodge a complaint with a Supervisory Authority: you have the right to make a complaint with your relevant Supervisory Authority where you feel your rights are not being adequately protected.

The right to withdraw consent: you have the right to withdraw consent at any time and under any circumstance.

The right to not be part of an automated decision: You have the right to not be subject to a decision based solely on automated processing, i.e. a decision without human intervention.

How do we handle personal data from job candidates?

If you apply for a role at Sentiq, whether directly or via a third-party platform (such as a recruitment agency, job board, or social media), we will collect and process your personal data in accordance with this Privacy Notice and applicable data protection laws.

What data we collect:

Name, contact details, CVs, cover letters, portfolios
Employment history, qualifications, and references
Publicly available professional data (e.g., LinkedIn)
Interview notes, assessments, and communications

Why we collect it:

To assess your application and suitability
To communicate with you during the hiring process
To maintain records of the recruitment process
To comply with legal obligations

Legal bases:

Legitimate interest
Pre-contractual steps
Legal obligations
Consent (for extended retention)

Retention:
We retain candidate data for up to 12 months unless required to keep it longer by law or where consent is given to remain in consideration for future roles.

Applicable Law and International Compliance

Sentiq Analytics GmbH operates in Austria and is primarily subject to the General Data Protection Regulation (GDPR).

Where applicable, we also comply with the data protection requirements of other jurisdictions, including: the Swiss Federal Act on Data Protection (FADP) for individuals located in Switzerland.

When handling personal data of Swiss-based users, we process such data:

Only for the purposes specified in this Privacy Notice;
Using appropriate safeguards for international transfers, in accordance with Swiss law;
Respecting data subject rights as defined under Swiss FADP.

For international transfers outside Austria or Switzerland, Sentiq ensures equivalent levels of protection through adequacy decisions, contractual clauses, or other lawful mechanisms as described in the “Who will your data be shared with?” section above.

If you are located in Switzerland and have any concerns about how we process your data, you may also contact the Federal Data Protection and Information Commissioner (FDPIC).

How to contact Sentiq?

If you have any questions regarding this notice, please write to us via email at info@sentiq.io.

How do we keep this information up to date?

We will keep this privacy notice up to date to reflect changes in our products and services. This notice was last updated on 19th August 2025. Should this notice change in any fundamental way, a notice will be displayed for 30 days. By continuing to use our website and services, you confirm your acceptance of this Privacy Notice and the relevant changes.

We review our Privacy Notice at least annually and update it as necessary to ensure ongoing compliance with GDPR and other relevant legislation.

Sentiq Analytics GmbH is the data controller responsible for the collection and processing of your personal data as described in this Privacy Notice.